Hotel brands make up a large part of the market value of many successful hotels and restaurants. Relying on an expert in hotel branding, management contracts and negotiations, can be the difference between constant struggles in owner/operator/investor relationships and successful long-term relationships that build value and guest loyalty.
If developing a new property, wading through the sea of brands and standards required by each is daunting. Engaging an expert is valuable to analyse the market, competition, and opportunities to capitalise on a particular brand (or soft-brand). Understanding the process of design, procurement and delivery logistics can make a considerable difference in project costs and timing to opening.
The brand can define your property’s image and enhance sales, marketing, and loyalty, they bring robust reservations systems and other technology, but implementing brand standards and systems can be costly to establish and maintain. Sear Hospitality have the knowledge and experience to help you to define your goals, analyse the cost/benefit of each option, help select the right brand for your property and guide you through contract negotiations.
Equally essential is management of the operation. Will you be choosing a brand that requires brand management of the property? Will you be bringing in a 3rd party franchise or management group to operate? Will you be self-operating? Each come with advantages and disadvantages. Greg Sear’s expertise in hotel management companies and negotiating agreements helps owners to make this vitally important decision.
We work closely with our clients and their legal teams during the process of searching for operators, candidate screening and contract negotiation. We assist to create agreements that are balanced, to ensure that operators are able to perform whilst allowing owners to also oversee their investments. Together with our client, and our detailed understanding of commercial terms, we negotiate to deliver the best commercial terms with the operator to ensure a win-win financially viable result for the property.
