A Consultant Who Has Operated, Opened and Led Hotels
With over 30 years in the Australian hospitality industry, Greg Sear brings a depth of experience rarely found in traditional hotel advisory firms.
Greg’s background spans:
- Senior leadership roles within international hotel groups
- Full responsibility for hotel openings and repositioning projects
- Hands-on experience across operations, food & beverage, asset
- performance and commercial strategy
- Extensive work with independent hotels, clubs, mixed-use developments and branded properties
This operational foundation allows Sear Hospitality to advise developers with a clear understanding of what works in practice, not just on paper.
Supporting Hotel Developments from Concept to Opening
Sear Hospitality offers a full suite of hotel development consulting services, supporting projects at every stage of the lifecycle.
Hotel Development Advisory
We work with developers early to ensure hotel concepts are commercially viable, brand-appropriate and operationally efficient, including: Feasibility and operational input, Room mix, amenities and service model advice, Operator and brand engagement support, Design review from an operator’s perspective.
Our focus is ensuring the hotel is designed to perform long after construction is complete.
Pre-Opening & Operational Setup
A successful opening is built months — often years — in advance. Sear Hospitality manages and supports: Pre-opening planning and critical path development
Recruitment strategy and pre-opening staffing structures, Operating systems, policies and procedures, Budget development and cost controls, Soft opening and operational readiness.
This ensures the hotel opens on time, on budget and positioned for immediate performance.
Hotel Operations & Ongoing Management Support
Unlike many consultants, Sear Hospitality remains engaged post-opening, supporting: Operational optimisation, Financial and commercial performance
Cost control and labour efficiency, Food & beverage performance
Owner and board reporting support, Our approach is practical, flexible and aligned with ownership objectives.
FF&E Procurement & Delivery
Furniture, Fixtures & Equipment is one of the most critical and costly components of any hotel development. Sear Hospitality provides: FF&E specification and budgeting, Supplier negotiation and procurement, Value engineering without compromising guest experience, Delivery coordination and installation support, This ensures FF&E is fit-for-purpose, cost-effective and delivered on schedule.
A Trusted Partner for Developers Australia-Wide
Sear Hospitality works with: Private hotel developers
Clubs and hospitality groups, Investors and asset owners, Mixed-use and regional developments, Independent and branded hotel projects.
Whether developing a boutique regional hotel, club-based accommodation or a full-service property, our role is to protect the developer’s investment and deliver a hotel that performs.
Why Developers Choose Sear Hospitality
- Operator-led advice, not academic consulting
- Deep understanding of Australian hotel markets
- Practical experience across development, operations and procurement
- Flexible engagement models tailored to each project
- Direct access to senior expertise — not junior consultants
- At Sear Hospitality, we don’t just advise on hotels — we help deliver them.
Planning a New Hotel Development?
If you are considering a new hotel development or accommodation project anywhere in Australia, engaging the right hospitality advisor early can make the difference between a good idea and a successful asset.
Sear Hospitality is ready to support your project from concept through to opening and beyond.


